Dean Of Colbas

Nicholas Idoko, PhD (Associate Professor )

Head of Department

Samuel Adegboyega University
Ogwa, Edo State

Department of Mass Communication

You are most welcome to the Department of Mass Communication, Samuel Adegboyega University, Ogwa, Edo State, Nigeria. The Department of Mass Communication was established in 2011 based on the initial approval of the National Universities Commission (NUC). As a pioneering department of Samuel Adegboyega University, the Department commenced academic activities for the 2011/2012 academic session in September 2011 with a total of 14 pioneer students.

The Department runs a Bachelor of Science (B.Sc.) degree programme for only regular students as well as direct entry into the regular programme. A diploma programme is also available for students interested in benefiting from the short professional training, preparatory for the degree programme.

The Department aspires to be a flagship department, offering world-class education in media and communication studies, to produce competent media professionals that will be locally and internationally relevant in the media industry and other professional fields.

The Department’s major objective is to prepare students for discipline, excellence and leadership in our contemporary competitive media world. The Department strives to mould students to be independent actors, academically sound professionals, entrepreneurs, and innovative problem solvers.

The Mass Communication programme is designed to achieve the following objectives:
(1.) To produce mass communication scholars and media professionals who are equipped with adequate theoretical and practical professional skills to meet contemporary and future needs of the economy
(2.) To produce mass communication graduates who have the requisite knowledge and skills to occupy various positions in the media industry
(3.) To produce graduates who are knowledgeable and skilled to fit into the specialised areas of mass communication. Such graduates will be able to work as journalists, editors, reporters, writers, newspaper and magazine proprietors, broadcasters, programme presenters, directors, producers, broadcast media owners, film producers, book publishers, advertising professionals, public relations managers and consultants, public speakers and masters of ceremonies, in the private and public sectors of the economy.
(4.) To produce graduates who have the requisite and broad-based knowledge and competency to compete globally
(5.) To provide students with knowledge and skills base for further studies in mass communication or multi-disciplinary studies involving media and communication.
(6.) To produce graduates equipped with degree and professional certificates in collaboration with relevant professional bodies such as the Nigerian Institute of Public Relations (NIPR), Advertising Practitioners Council of Nigeria (APCON), Nigerian Institute of Marketing (NIM), and others.

With the state of-the-art facilities at our disposal, we are more than ready to stick religiously to NUC and internationally acceptable teaching standards as well as media and communication research best practices.

The Department runs a Research Cluster model with a Blog as a platform for the dissemination of research results and other relevant academic resources in media and communication. It also offers a pedestal for robust training on research and innovation production

The Department of Mass Communication boasts full time academic staff and other adjunct lecturers, who are highly proficient in the Course Management System that involves e-teaching, as they are more than dedicated, efficient and effective in the discharge of their teaching and research duties.

The key programme contents include but not limited to: General Studies courses, African Traditional Communication Systems, Development Communication, International/Intercultural or Global Communication, History of Nigerian Media, Issues in Nigerian Broadcast Industry, Theories of Mass Communication, Writing for the Mass Media (Editorial, Critical, Features and Article writing) Broadcast Journalism (Radio, Television, Film), Photography/Photojournalism, Print Journalism (Newspaper, Magazine, Book, Journal, Newsletter publication), Public Relations & Marketing, Advertising, Economics of Mass News Reporting, Information Communication Technology and the Media, Mass Media Law and Ethics, Print and Broadcast Media Management & Production, and Media Research Methods etc. All of these are meant to broaden the intellectual and professional horizons of the students.

Since emphasis is placed on the application of knowledge and skills acquired, the student is called upon frequently through class and laboratory assignments to demonstrate professionally what he/she has learnt on the programme. These include work on the student’s laboratory, the departmental newspaper, university newsletter, Advertising and Public Relations projects, the Radio and Television studios, Photography Laboratory. The students are also sent on Industrial Attachment to various media organisations for the purpose of acquiring hands-on practical experience of all that they have learnt in the class room.

The Department breeds universality of knowledge in all the mass media courses and relevant adjuncts. Emphasis, therefore, is on Mass Communication rather than being narrowed to an area of specialisation. This enables our students to obtain a broad based education and training.

The Department maintains a high level of discipline by both academic and non-academic staff as well as students. The staff and students are highly disciplined with regard to academic culture and examination ethos. Our Department forbids all forms of extortion, victimisation, indiscipline and unprofessional conduct. The Department also frowns seriously at all examination irregularities and misconducts.

With robust support from the Management of our University, the Department has continued to grow over the years. Going by efficiency, quality and prudent management of time and facilities by our lecturers, graduates of the Department would be equal to any challenges of modern global mass communication.