Journal Abstract

Public Relations Effectiveness In The Management Of Nascent Profit Making Organisation In The Domain Of Competitive Market.

Public Relations Effectiveness In The Management Of Nascent Profit Making Organisation In The Domain Of Competitive Market.

Public relations effectiveness in the management of profit making organisation in the domain of competitive market is basically about various strategies used by up comining organisation which rendered similar services or sell the same comodity to that which their company produces and how they use their various public relation strategies to win consumers than their competitors.
The study made use of qualitative analysis method. The study revealed that public relation can help young organisations to grow if planned well.

Author: Patience Vivian Ehikheboh

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